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The Tower of jewels (Echium wildpretii) belongs to Boraginaceae (the Borage family). It is a biennial or a shot lived perennial herb that is endemic to the island of Tenerife in the Canary Islands, Spain. It grows in subalpine coniferous forests and can reach a height of up to 3 m. In the first year, it produces a rosette of long lanceolate leaves, and in the second or third year, from late spring to early summer, it produces long flower stalks, producing conical panicles and red flowers. The flowers have a high nectar content and are favored by beekeepers. After flowering, the plant dies. The specific epithet is named after the Swiss gardener and botanist Hermann Josef Wildpret (1834-1908).
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