The long-flowered primrose (Primula halleri) belongs to Primulaceae (the Primrose family). It is a perennial herb that is native to the Alps, the Carpathians and southwards to central Yugoslavia and Bulgaria. This herb grows in alpine meadows and rocks, at 1000-2900m elevation, and it can reach 20-25 cm in height. The leaves are oblong-obovate to oblanceolate, usually green above but densely covered with a yellowish mealy beneath. The flowers are pale to dark lilac with yellow eyes, and bloom in umbels from June to July.